Corporate social responsibility in business is taking shape, as its influence on the consumer begins to be doubted.
In this context, Web 2.0 and social networks are an interesting space for effective communication.
The proper management of CSR enhances corporate reputation
Corporate Social Responsibility (CSR), also known as Corporate Social Responsibility (CSR) is increasingly taking shape in business. And is that the introduction of social policies within the business strategy of organizations and its proper management gives them an added value of great influence to the consumer.
Social networks offer great opportunities for CSR
In a context in which democratized the ability to influence and control messages; Web 2.0 has great potential for social causes.
Through social marketing, companies have the opportunity to make an effective online communication their CSR policies to emphasize its social dimension and, thus, strengthen their public image in the network, ie, their reputation online.
Only 12% of companies using social networks for CSR
Global Alliance published a few months ago a report by Spanish representatives of the IE School of Communication in collaboration with Cambridge University and the Italian IULM. It stated that 12% of companies in Spain use social networks to communicate its social commitment.
This is a percentage that is in tune with the Spanish trend in terms of formalizing the use of social networks at the enterprise level. In other words, there are few companies that have a manual for using social media as manuals for use of social networks in the field of corporate social responsibility also scarce.
RSC tips on social networks
to carry out CSR activities in social networks, you must know:
* Social media hate the arrogance and lies. The event called Nestle was a good example. In this sense, skepticism reigns among consumers as to the accuracy of companies’ CSR. In any case, it should be transparent in the data we want to communicate, not overstate the company’s social commitment.
* It is good to find precedents for successful CSR campaigns in social media. This campaign did Starbucks in 2009 may be of great inspiration.
* On the Internet there are sites focused on generating online visibility and impact in social marketing campaigns. Two examples are Cause cast and Social Vibe.
* The location of potential ambassadors found CSR shares of our company is highly recommended. For example, Twitter must find who is most influential in the field of CSR to achieve effective viral. One of them is Fernando Legrand.
* Knowing good resources on the web in CSR is fundamental. Dircom This directory lists some of them.