Here are 5 tips for those who give to a friend who was preparing to conduct a marketing plan for your small business:
1 .- Do not write a book.
The plan is not literature and probably the ultimate effectiveness of the plan in an SME is inversely proportional to the number of pages (not especially because I put is wrong but because no one can take time to eighty pages).
He is sometimes seen as a kind of subjective feeling that if a plan does not take many pages something is missing. We must banish. A plan is not good or bad because it is short or long, must have the pages you need, but things packed or convoluted prose best left out.
2. – Focus on the action.
A plan needs analysis, designing strategies … but essentially it is good to know what to do to achieve the goals so if in the end the plan does not focus on what to do and when we have nothing.
If the plan does not leave a detailed list of actions to move our agenda, 3D color graphics are not going to serve anything.
3. – “fill the gaps.”
We’ve all been guilty of it sometimes. One is making the plan and reach a point where you have to spell something (customer profile, demand analysis or something similar) and as no great idea or think you get to investigate the response can be a chore begins to fill what he imagines to meet the ballot and pass the following points that seem important “total no big deal” we think.
Fill is wasted, that the subjective sensation cannot do it and do not like white holes, but unable to write for writing clients. If we have any sense that we are doing that better address it and devote ourselves to do anything, be more productive.
4. – Truth Analyze
The parties plan analysis can easily fall into a “I’ll figure out a few reasons for the final analysis is a justification for what we thought in advance.” The analysis is to look very critically to challenge what we think in advance. Anything else is again wasted effort.
Everything that we claim to ask: “Why?” If the answer is vague or not we compared, we have to work harder.
5 .- Review often
Sometimes we make a plan so hard that when we honor it has been one of the “Labors of Hercules” that we have exhausted and do not want to know anything more about it.