Proclientia A new study prepared by its partner Exact Target; reveals that consumers prefer email to Face book and Twitter to learn about business deals. In this way, 81% of consumers who receive email marketing have been motivated to provide a company email address by using some type of promotion.
When looking for deals and discounts, 62% of consumers subscribe to a mailing list company you’re interested, compared with 17% of users looking on Face book and the low 3% as it does in Twitter. Women are more likely than men to register for emails to get special offers and promotions (67% vs. 57%). 88% of women indicated that these promotions have been that motivated to subscribe to marketing messages via e-mail, compared with 70% of the men says the same thing.
Youth (15 to 24 years) are twice as likely to subscribe to email (56%) looking for offers that seek bids on Face book (28%). While 65% of women have subscribed to receive e-mail marketing messages in exchange for a free product, compared with 44% of men.
“This research provides a new explanation of why consumers of all ages are increasingly likely to use email to interact with business, despite the explosive growth of social media,” said Alfonso Boron, senior business of Proclientia.