Archive for the ‘Online advertising’ Category
Financial companies with an active presence in the Web 2.0 are more likely to connect with customers than those who remain outside the social media marketing. This is the conclusion of a study conducted in Germany by market research firm Yougovpsychonomics.
To produce the report, Psycholinguistics interviewed 1,500 citizens over 16 years.
Among the respondents, those who were planning to sign a contract with a bank or insurance company in the next twelve months admitted to being particularly attentive to the contributions in the Web 2.0 companies in the financial sector, reports acquis.
The more open the contents of financial firms in blogs, forums and social networks are called “heavy users”, those that connect several times a week or even days to social media. Although this group of users is usually very critical of the authenticity of the contents of a financial nature in the Web 2.0, the most positively received. All other users are much less skeptical. For them, the reliability of consumer online platforms is almost on par with that of the comparison portals or financial consultants. Almost one in ten respondents acknowledged using online platforms to inform consumers about financial products and services. Read the rest of this entry »
Google’s advertising platforms, Yahoo and Microsoft are a magnet for scammers. According to a recent study by Click Forensics, the level of click fraud in online advertising experienced an upward trend during the third quarter of 2010.
To produce the report, Click Forensics evaluated more than 300 ad networks and concluded that those affected by the fraud clicks on online advertising are both small and large companies. In the third quarter, the click fraud rate grew by 22.3% compared to 14.1% during the same period in 2009.
The study shows that a significant proportion of advertising budgets of companies affected by the scam of clicks on online advertising. For some companies deception resulting in millions in losses.
Outside the United States, the countries most affected by click fraud are Japan, Netherlands, Philippines, and China.
The increase in fraud associated with online advertising clicks has had much to do with the spread of ads on mobile advertising platforms. “As video advertising, social networks and mobile devices is growing, advertising platforms should pay more attention to the quality of traffic generated by these new channels,” said Paul Pullman, CEO of Click Forensics.