Archive for the ‘email marketing’ Category
Proclientia A new study prepared by its partner Exact Target; reveals that consumers prefer email to Face book and Twitter to learn about business deals. In this way, 81% of consumers who receive email marketing have been motivated to provide a company email address by using some type of promotion.
When looking for deals and discounts, 62% of consumers subscribe to a mailing list company you’re interested, compared with 17% of users looking on Face book and the low 3% as it does in Twitter. Women are more likely than men to register for emails to get special offers and promotions (67% vs. 57%). 88% of women indicated that these promotions have been that motivated to subscribe to marketing messages via e-mail, compared with 70% of the men says the same thing.
Youth (15 to 24 years) are twice as likely to subscribe to email (56%) looking for offers that seek bids on Face book (28%). While 65% of women have subscribed to receive e-mail marketing messages in exchange for a free product, compared with 44% of men.
“This research provides a new explanation of why consumers of all ages are increasingly likely to use email to interact with business, despite the explosive growth of social media,” said Alfonso Boron, senior business of Proclientia.
Email is an indispensable tool in the marketing strategy of any company. However, sometimes not handled properly and not achieve the objectives pursued initially. Email vision The Company has identified the top five mistakes made in email marketing campaigns and offers tips to avoid them. The Internet portal’s Business World summarized below:
1. Unknown sender
When a company sends out a newsletter without indicating the identity of the sender, you run the risk of the user to delete without reading it or, worse, it is flagged as spam. Therefore, in every email marketing campaign, the company must be clearly identified.
2. Overextension
Emails customer drive away too long. The longer an email, the less likely that the recipient stops reading it. The message should therefore be brief and concise and contain all relevant data.
3. Incomplete data
A newsletter that includes all data from the recipient and the formula is impersonal “Dear ___” or “Hey ___” would be less read that a completely customized. In this regard, companies should take better care of the databases that make use of mailing shipments.
4. Images that distract the receiver
the images included in an email should attract and not divert the attention of the recipient. It is best to be a balance between text and image. The funds annoying and photographs too large to be avoided.
5. Title boring affair
the item on the subject of an email is like the letter campaign. Therefore, the way it is written has a significant influence on the success of the shipment. The title of the email subject should explain briefly why the recipient should open the message.
Christmas is just around the corner, given that it is precisely during this time of year when most growth in sales, marketing email campaigns is particularly relevant. The email marketing company offers Internet Graphic Mail World Business the following 7 tips for making successful Christmas newsletters:
1. Christmas mail
during the period before Christmas, the client may be more prone to the information received during other times of the year. To get their attention, you should send you special offer and discounts are valid only at Christmas.
2. Shipping date
when launching an email marketing campaign should take into account both consumers who like to advance their Christmas shopping in October and November and to those who wait until the last minute to buy gifts. In any case, the first shipment should always be around October.
3. Segmentation
In a Christmas email marketing campaign, it is best to divide potential customers into different groups and send different newsletters to each of them. By having several models of mail, if a customer does not respond to a particular model, you can try to connect to it using another type of campaign. Read the rest of this entry »